Inanimate Alice - Digital Literacy

Stumbled upon this last week. Inanimate Alice is an educational website for 10 to 14 year olds. Through a  series of 4 videos we follow the life of a child called Alice over a period of about 6 years. The interactive 'flash' videos are stunningly put together using beautiful graphics, powerful sound effects and music. Looks like a great resource to talk about digital literacy with pupils and plenty of opportunities for ICT to support literacy work. I could think about many exciting ways to use a presentation package like PowerPoint to support this work, along with rich opportunities for planning and creating video and digital images. Have any of you had experience of using it?